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Brian Ackerman

Brian Ackerman

Partner
Education

UNC Chapel Hill

Master of Healthcare Administration

Areas of Expertise
Strategic Planning
Business Planning
Provider Planning
Health Equity Assessments
PHAB Accreditation
CHNA/CHIP

Brian has over two decades of consulting experience and currently serves as the Partner in Ascendient’s Washington, DC, office. He has leveraged his unique analytical and financial knowledge to help clients think strategically while ensuring they adhere to ever-increasing regulatory pressures.

Brian directs Ascendient engagements related to hospital and health system strategy, physician development and planning, and studies of financial feasibility. He also oversees the firm's growing portfolio of public health services, including strategic planning, health equity assessments, and PHAB accreditation.

With his broad experience in healthcare planning and regulation, Brian has frequently assisted clients across the spectrum with service line business plans, market demand studies, community health needs assessments, community health improvement plans, merger/acquisition analysis, and Certificate of Need preparation.  

Brian received his Master of Healthcare Administration degree with concentrations in Finance and Investments from the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill.

"When you come to a fork in the road, take it."

– Yogi Berra

Speaking Topics

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  • Transforming Primary Care
  • The Maryland Fixed Payment Model
  • Physician/Provider Planning
  • Strategic Planning
  • Healthcare Industry Trends
  • Community Health Needs Assessments

Speaking Events

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  • “Learning from the Maryland Model,” SC Hospital Association CFO Forum, Charleston, SC
  • “The Future of Rural Healthcare or Saving Rural Healthcare,” SC Hospital Association CFO Forum, Charleston, SC
  • “The Maryland Model – Strategic Considerations for a Fixed Payment System,” NC Hospital Association, virtual
  • “Community Health Needs Assessment: Why Just Checking the Box Isn’t Enough,” Carolinas Society for Healthcare Strategy and Market Development, Charlotte, NC
  • “Community Health Needs Assessments: A Case Study of a Practical Approach,” Healthcare Financial Management Association, virtual
  • “Medical Staff Planning: A Strategic Approach,” Forum for Healthcare Strategists: Physician Strategies Summit, Orlando, FL
  • “Joint Planning for Health Manpower in Growth Communities,” Association of Defense Communities, Norfolk, VA
  • “FHA/HUD’s Hospital Mortgage Insurance Program: Determining Financial Feasibility,” Healthcare Financial Management Association, virtual
  • “Key Considerations for Physician Planning,” Carolinas Society for Healthcare Strategy and Market Development, Charlotte, NC
  • “Prioritized Physician Planning in a Reformed Industry,” Forum for Healthcare Strategists: Physician Strategies Summit, Scottsdale, AZ

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Recent Thinking

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Moving Beyond the SWOT In Health Equity

When Will PE Give Up On Physician Practices?

Can a New CMS Model Move Healthcare Transformation AHEAD?

Ascendient's Guide to the Maryland Model and the Path AHEAD

Public Health Workforce Strategies: the Ascendient Guide

A Supportive Solution for Public Health Burnout

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Book Brian Today